LEADERSHIP POINT OF VIEW

Member Engagement Starts with the Board

In my work with nonprofits, I am frequently tasked with figuring out why member engagement is lower than expected by the organization. The executives tell me about what is being done to entice members to join or renew their memberships, which demographic is now identified as their target group, and the interesting programs that are on the horizon that will surely bring more attention to the organization. I listen politely and the first question that I usually ask in response is “how engaged are your board members?.” If the answer is silence or “probably average”, then I have a good sense of why the organization is having trouble with gaining or retaining membership. Board member disengagem

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