Course Description

This course was designed for leaders and managers in nonprofit and for-profit membership organizations:

  • membership directors
  • operations managers
  • executive directors
  • business development and sales professionals
  • community leaders

After taking the course, the learner will gain new tools, tactics and strategies to acquire and retain members for their organizations.

M.A. - Training and Organizational Development

Joanne Tica

Joanne Tica is the managing director for Certified Impact LLC in Chicago IL. Tica has a master's degree in training and workforce development (Roosevelt University, Chicago). She specializes in helping business and nonprofit leaders build capacity in organizations through knowledge management strategies.

Joanne trains facilitators for women's mastermind programming through the Minerva League brand and specializes in the incorporation of micro-learning systems as an aid to training.

A successful professional business consultant for over 20 years, Tica has also worked extensively in commercial real estate lending, banking and entrepreneurial education, having previously served as the program director and lead advisor for the Goldman Sachs 10,000 Small Businesses Initiative in Chicago. 

Course curriculum

  • 1

    Course Overview and Learning Objectives

    • Course Overview and Learning Objectives

  • 2

    Module 1: Introduction to Membership Strategy

    • Membership Training Video 1 - Intro New

  • 3

    Module 2: Membership Value Proposition

    • Membership Training Video 2 - Membership Value Proposition

  • 4

    Module 3: Your Ideal Member

    • Membership Training Video 3 - Your Ideal Member

  • 5

    Module 4: Connecting Programs to Membership Goals

    • Membership Training Video 4 - Connecting Programs to Membership Goals

  • 6

    Module 5: Recruiting Members with Outside Sponsors

    • Membership Training Video 5 - Recruiting Members with Outside Sponsors

  • 7

    Module 6: Putting It All Together

    • Membership Training Video 6 - Putting It All Together

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